2025 Private Duty Business WORKSHOP

March 25-26, 2025
Sarasota, Florida
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About the Event

Are you ready to elevate your private pay home care business? Join the Home Care Association of Florida (HCAF) for the Private Duty Business Workshop, a two-day event packed with actionable insights, expert-led sessions, and networking opportunities designed to help you grow and sustain a successful private duty home care agency.

This workshop is ideal for owners, administrators, and managers seeking to improve their business development strategies, financial performance, compliance practices, and regulatory knowledge while gaining valuable insights into employment law and payer diversification.

Don’t wait — register online or call (850) 222-8967 by March 1 to take advantage of the early bird discount and save $50!
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EXCLUSIVE DIAMOND SPONSOR
Alora Healthcare Systems
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Venue

DoubleTree by Hilton Sarasota Bradenton Airport
8009 15th Street East
Sarasota, FL 34243

Join us at the DoubleTree by Hilton Sarasota Bradenton Airport for our upcoming two-day workshop for private pay home care providers. Located just minutes from Sarasota’s beautiful beaches and top attractions, this venue offers convenience and comfort for guests.

Plan your stay and take advantage of this exclusive offer while enjoying all the amenities that make your trip both productive and relaxing! Book early to secure your spot.
  • Exclusive Special Rate

    Attendees can enjoy a discounted room rate of $230 per night plus tax, available for a limited block of rooms.
  • Amenities

    • Complimentary self-parking

    • Free Sarasota Bradenton Airport shuttle (5 AM-11 PM)

    • Smoke-free accommodations (designated outdoor smoking areas available)

    • On-site restaurant and bar with chef-inspired menus

    • Free WiFi and digital key access

    • Fitness center and indoor pool

    • Business center and extensive meeting spaces
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SCHEDULE

Attendees who complete the full program will earn 9.0 continuing education units (CEUs) for Florida-licensed skilled nursing, occupational therapy, and speech-language pathology and audiology.

Day 1

Tuesday, March 25, 2025
12:30 PM

Registration
1:00 PM

Business Development: Elevating Your Private Duty Agency from Vendor to Valued Partner

Melanie Stover, OT, MBA, MS/ISM, Home Care Sales
2:00 PM

Legal Compliance: "I Was Unaware" is Never an Acceptable Defense

Michael Gennett, Esq., Polsinelli
3:30 PM

Networking Break
3:45 PM

The Home Care Growth Playbook: Key KPIs Every Agency Must Track

Ethan Schwarzbach, Flychain
5:00 PM

Networking Reception

Sponsored by Alora Healthcare Systems

Day 2

Wednesday, March 26, 2025
8:00 AM

Breakfast
9:00 AM

Business Plan Development: How to Develop a Solid Business Plan and What it Can Do For You 

Tina Robertson & Thomas Rose, 21st Century Health Care Consultants
10:00 AM

Income Tax Optimization: Start Thinking Outside the Box to Minimize Your Tax Liability

Rick Darvis, Darvis Accounting
11:00 AM

Networking Break
11:15 AM

Employment Law: What You Need to Know to Be Compliant in 2025

Angelo Spinola, Esq., Polsinelli
12:30 PM

Networking Lunch
1:30 PM

Payor Sources & Diversification: Maximize Your Revenue Generation and Overall Profitability

Thomas Rose, 21st Century Health Care Consultants
2:30 PM

Florida Home Care Policy Update

Denise Bellville, Home Care Association of Florida
3:30 PM

Networking Break
3:45 PM

Understanding a Sales Pipeline and Sales Funnel Planning to Maximize Profitability

Thomas Rose, 21st Century Health Care Consultants
4:45 PM

Final Thoughts
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MEET THE SPEAKERS

Denise Bellville, RN, BS, COS-C
Executive Director, Home Care Association of Florida

Rick Darvis
Darvis Accounting

Michael Gennett, Esq.
Polsinelli

Tina Robertson
21st Century Health Care Consultants

Thomas Rose
21st Century Health Care Consultants

Ethan Schwarzbach
Flychain

Angelo Spinola, Esq.
Polsinelli

Melanie Stover, OT, MBA, MS/ISM
Home Care Sales

Registration & Fees

Register online or call (850) 222-8967 to register by phone. HCAF members receive a discounted registration rate! To obtain the member discount, please log in to your profile before registering. The registration fees include the early bird registration discount, available until March 1, 2025. After this date, fees will increase by $50. By registering for this program, you are agreeing to our payments, cancellation, and substitution policies.
HCAF Private Duty, Associate & Combination Members

$329

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